The Deli

The Deli is a neighborhood sandwich shop in St. Matthews, Louisville, KY — founded by Julie and Bruce. They serve build-your-own sandwiches with premium meats, real cheese, and house-made condiments. Classic American deli meets local neighborhood spot. The problem: they were a brand-new restaurant with nothing. No website, no online presence, no way for customers to find them on Google, no menu online, no system for taking catering inquiries, and no way to collect customer info for future marketing. They had a Square account and an iPad, and that was it. For a new restaurant trying to build buzz before opening day, that's a dead start. We built everything. When someone in Louisville searches "sandwich shop near me" or "deli in St. Matthews," The Deli shows up. They land on a site that immediately tells them what the restaurant is about, shows the full menu with prices, explains how the build-your-own system works, and gives them directions — all from their phone. A customer can go from "never heard of this place" to walking in the door in under two minutes. The site captures leads on two fronts. Regular customers see the full menu and can order online through Cash App. Corporate customers and event planners fill out a detailed catering inquiry form — event type, date, guest count — and that inquiry lands directly in the owner's inbox. Before this, catering meant hoping someone would call. Now it's a form that works 24/7, even when the restaurant is closed. But the website was only part of it. We built their entire point-of-sale menu from the ground up in Square. Every sandwich option, every bread, protein, cheese, topping, and condiment organized into modifier groups so the register was ready to take orders on day one. We also configured the full catering menu — sandwich platters, chicken salad platters, dessert platters, bag lunches, bulk sides, beverages by the gallon, even delivery fees based on distance. All of it organized into categories that show up on the register iPad, with correct pricing and tax applied. The site also collected email subscribers during the pre-launch phase, building a list of interested customers before the doors even opened. Google Business Profile was set up and connected. The entire digital infrastructure was finished before The Deli served its first sandwich.