Dealer websites with inventory that updates itself.
Boats, trailers, heavy equipment, powersports. Buyers research for weeks before they show up. Your site should be where they do it, with inventory that's always current and a reason to hand you their email.
Picture a buyer three weeks into research, comparing inventory across five dealers at 9pm.
Here's where most dealer websites lose them.
Inventory is manually re-entered
Or worse, out of date. A buyer calls about a unit that sold last month and never calls again.
No way to capture the researcher
Most visitors aren't ready to buy today. Without a buyer's guide or alert signup, you lose them to whoever emails them next.
Listings with no detail
One photo, no specs, "call for price." Buyers want 20 photos, full specs, and financing info before they'll engage.
Not showing up outside your zip code
Buyers drive hours for the right unit. Your site should rank in every market you pull from.
What every dealer website needs.
Inventory synced from your DMS or feed
Units go live automatically with photos, specs, and pricing. Sold units disappear on their own.
Lead magnet and email list
A buyer's guide download that grows your list, and new-inventory alerts that bring them back.
Rich listing pages
Galleries, specs, financing calculator, "ask about this unit" form that tells you exactly what they're looking at.
Regional landing pages
Rank in Lexington, Cincinnati, Nashville, Indianapolis, wherever your buyers come from.
Service and parts requests
The other half of your revenue gets its own funnel.
Fast, even with 500 photos
Image optimization and CDN delivery so the site stays quick as inventory grows.
Fixed price. 30 days. You own it.
- 01 A 20-minute call. I learn your business, you get a fixed price the same day.
- 02 You send photos and a list of services. I write, design, and build.
- 03 One review round, then launch. 30 days from kickoff.
- 04 You own the site, the domain, and the content. No lock-in, ever.
Can you integrate with my inventory system?+
Yes. I've built feed-based inventory syncs for marine and equipment dealers. If your DMS has an export or API, we can pull from it.
How much does a dealer website cost?+
Inventory integration makes these bigger projects, typically $8,000 to $15,000. Fixed price after a short discovery call.
Do you build landing pages for other markets?+
Yes. Regional pages targeting the cities your buyers travel from are one of the highest-ROI things a dealer can do.
Start with the free audit.
A short video of your current site, from me, within one business day. Then you decide.